Celebrating diversity in fashion

Fashion has long been a reflection of cultural identity, personal expression, and societal shifts. In recent years, the industry has made significant strides towards inclusivity, embracing a broader spectrum of backgrounds, body types, and identities. This campaign is a testament to that progress, featuring five models who each bring a unique perspective to the world of fashion.

Representation in fashion is more than just a trend—it is a movement that acknowledges the beauty of individuality. By showcasing models of different ethnicities, body shapes, and personal styles, this campaign challenges outdated beauty standards and embraces a more authentic portrayal of modern Australia. Consumers today seek to see themselves reflected in the brands they support, and this initiative delivers on that expectation.

“Fashion should be for everyone, and this campaign is a step towards making that a reality,” says one of the creative directors behind the project. “We wanted to highlight real people with real stories, not just an idealised version of beauty.”

The industry’s shift towards greater inclusivity has been driven by both public demand and the efforts of designers, brands, and models who advocate for change. This campaign not only celebrates diversity but also encourages other fashion labels to follow suit, proving that representation is not just a marketing strategy—it is an essential part of shaping a more inclusive future.

The open casting call process

The search for the campaign’s five models began with an open casting call held earlier this summer, inviting individuals from all walks of life to step forward and share their stories. Unlike traditional casting processes that often rely on modelling agencies, this approach aimed to uncover fresh talent from diverse backgrounds, ensuring a more inclusive representation of beauty.

Applicants were encouraged to submit their photos and personal stories, detailing what representation in fashion meant to them. The response was overwhelming, with hundreds of aspiring models from across Australia eager to take part. From seasoned professionals to first-time models, the submissions reflected the rich diversity and individuality that the campaign sought to celebrate.

To ensure a fair and inclusive selection process, a panel of industry professionals, including designers, photographers, and diversity advocates, reviewed each application. The focus was not solely on physical appearance but also on personality, confidence, and the ability to inspire others. The panel sought individuals who embodied the campaign’s message of authenticity and self-expression.

“We weren’t just looking for models—we were looking for people with compelling stories and a strong sense of identity,” explains one of the casting directors. “It was incredible to see so many people willing to share their journeys and challenge conventional beauty norms.”

Shortlisted candidates were invited to an in-person audition, where they had the opportunity to showcase their presence in front of the camera and speak about their experiences. The atmosphere was welcoming and supportive, designed to help each participant feel comfortable and confident. For many, it was their first time stepping into the world of fashion, making the experience both exciting and empowering.

After careful deliberation, five individuals were selected to represent the campaign. Each of them brings a unique perspective, proving that beauty is not defined by a single standard but by the richness of diversity. Their selection marks a significant step towards a more inclusive fashion industry, where everyone has the chance to be seen and celebrated.

Meet the five selected models

Each of the five selected models brings a distinct story and background, reflecting the diverse beauty of modern Australia. From different cultural heritages to varying body types and personal experiences, they represent a shift towards a more inclusive fashion industry—one that acknowledges and celebrates individuality.

One of the models, Aisha, is a proud First Nations woman who has long advocated for greater Indigenous representation in fashion. She sees this campaign as an opportunity to showcase her heritage and inspire younger generations to embrace their identity. “Growing up, I rarely saw people who looked like me in fashion campaigns,” she shares. “Being part of this project is a powerful way to change that narrative.”

Another standout is Daniel, a plus-size model who has been challenging traditional beauty standards for years. Having struggled with body confidence in his youth, he now uses his platform to promote self-acceptance and body positivity. “Fashion should be for everyone, regardless of size,” he says. “I want people to see me in this campaign and realise they don’t have to fit a mould to be stylish and confident.”

Then there’s Mei, a Chinese-Australian model who had never considered modelling before this opportunity. With no prior industry experience, she initially doubted whether she belonged in front of the camera. However, the campaign’s emphasis on authenticity gave her the confidence to step forward. “I’ve always loved fashion, but I never thought I could be part of it,” she admits. “This experience has shown me that beauty comes in many forms.”

James, a non-binary model, brings a fresh perspective to the campaign, advocating for greater gender inclusivity in fashion. Their androgynous style challenges conventional norms, proving that fashion is a space for self-expression beyond the binary. “I want people to see that fashion isn’t about fitting into a category,” they explain. “It’s about embracing who you are, whatever that may look like.”

Finally, Sofia, a mother of two, represents a shift towards age inclusivity in the industry. Having spent years prioritising her family, she never thought she would have the chance to model. “There’s this idea that fashion is only for the young, but that’s simply not true,” she says. “I want to show that beauty and confidence don’t have an age limit.”

Together, these five models embody the campaign’s message of diversity and self-expression. Their stories serve as a reminder that fashion should be a space where everyone feels seen, valued, and celebrated.

Diverse models take center stage

Fashion is evolving, and this campaign is a testament to that transformation. Five strikingly diverse models, each bringing their own unique beauty and presence, have been chosen to front this season’s most talked-about collection. Selected through an open casting call earlier this summer, these models represent a fresh, authentic vision of modern style.

From bold, boundary-pushing aesthetics to effortless, natural elegance, each model embodies a different facet of contemporary fashion. Their individuality is not just celebrated—it’s the focal point. This campaign isn’t about fitting into a mould; it’s about breaking it entirely. The industry’s narrow standards are shifting, making space for a broader spectrum of beauty that resonates with today’s audience.

Australia’s fashion scene has long been calling for more inclusivity, and this campaign delivers. Whether it’s diverse cultural backgrounds, unique personal styles, or unconventional beauty, these five models bring something refreshingly real to the forefront. Their presence challenges outdated norms, proving that fashion is at its best when it reflects the world we live in.

“This campaign is about more than just clothes—it’s about representation,” says the brand’s creative director. “We wanted to showcase models who truly reflect the diversity of our audience.”

With this bold move, the brand not only embraces inclusivity but also sets a new standard for the industry. The message is clear: fashion is for everyone, and it’s time the runways and campaigns reflect that truth.

The impact of an open casting call

Opening the doors to an open casting call has reshaped the way this campaign connects with its audience. By removing traditional barriers, the brand has tapped into a raw, unfiltered pool of talent—models who may not have had access to conventional industry pathways. This democratic approach to selection ensures that authenticity remains at the heart of the campaign, resonating with a generation that values real representation over exclusivity.

For many aspiring models, the industry can feel impenetrable, often favouring a select few with agency representation. This initiative disrupts that norm, proving that talent and presence matter more than a predetermined look. The five chosen faces each bring a unique energy, proving that fashion is no longer about fitting a rigid mould but about embracing individuality.

Australia’s fashion landscape is shifting, and consumers are demanding more transparency and inclusivity from brands. By inviting models from all walks of life to step forward, the campaign feels refreshingly accessible. It’s not just about showcasing diversity—it’s about actively creating opportunities for those who have been historically underrepresented.

“We wanted to give a platform to fresh faces who might not have had the chance to be seen otherwise,” shares the casting director. “This process allowed us to discover incredible talent that truly reflects the world we live in.”

The success of this casting approach signals a broader industry movement—one that prioritises real people, real stories, and real impact. As more brands adopt open casting calls, the future of fashion looks more inclusive than ever, proving that representation isn’t just a trend—it’s the new standard.