DXL’s continued expansion and growth

DXL has been steadily expanding its presence, reinforcing its position as a leader in the men’s big and tall apparel market. The opening of the new Roseville store marks the company’s eighth expansion within the past year, demonstrating its commitment to growth and accessibility for customers.

With each new location, DXL aims to provide a more convenient shopping experience for men seeking high-quality, stylish clothing that fits well. The Roseville store is part of a broader strategy to bring DXL’s specialised offerings to more communities, ensuring that customers have access to a diverse range of apparel tailored to their needs.

As demand for inclusive sizing continues to rise, DXL’s expansion reflects a growing recognition of the importance of providing fashionable and well-fitting clothing for all body types. By opening new stores in key locations, the brand is strengthening its connection with customers and reinforcing its reputation as a go-to destination for premium big and tall fashion.

Innovative FiTMAP sizing technology

At the heart of DXL’s new Roseville store is the cutting-edge FiTMAP sizing technology, a game-changer in the way customers find the perfect fit. This innovative system is designed to take the guesswork out of shopping by providing precise measurements and personalised recommendations, ensuring that every customer walks away with clothing that fits comfortably and looks great.

FiTMAP works by analysing a customer’s body shape and size, then matching them with the best-fitting styles available in-store. This advanced technology eliminates the frustration of inconsistent sizing across different brands, making the shopping experience smoother and more efficient. Customers can simply input their measurements or use the in-store scanning system to receive tailored suggestions, reducing the need for trial and error in the fitting room.

Beyond convenience, FiTMAP also enhances confidence in purchasing decisions. By offering accurate sizing guidance, customers can shop with ease, knowing that their selections will provide the right fit and comfort. This is particularly beneficial for men who have struggled to find well-fitting clothing in traditional retail stores.

DXL’s investment in FiTMAP reflects its commitment to innovation and customer satisfaction. By integrating this technology into the Roseville store, the brand is setting a new standard for personalised shopping, ensuring that every customer enjoys a seamless and enjoyable experience.

Premium brands and enhanced shopping experience

In addition to its innovative sizing technology, DXL’s new Roseville store offers an extensive selection of premium brands, catering to men who value both style and comfort. Customers can explore a curated range of high-quality apparel from well-known labels, ensuring they have access to fashionable options that fit their unique needs.

DXL is committed to providing a diverse assortment of clothing, from casual wear to business attire, making it easier for men to find outfits for any occasion. The store features a variety of premium brands known for their superior craftsmanship, modern designs, and durable fabrics. Whether customers are looking for everyday essentials, tailored suits, or stylish outerwear, they can expect to find pieces that combine both function and fashion.

Beyond the clothing selection, the Roseville store is designed to enhance the overall shopping experience. Spacious fitting rooms, knowledgeable staff, and a welcoming atmosphere ensure that customers feel comfortable while browsing. The store’s layout is thoughtfully arranged to make it easy to navigate, allowing shoppers to explore different styles and brands effortlessly.

Customer service is also a key focus at DXL, with trained associates available to provide personalised styling advice and assistance. Whether helping customers find the right fit using FiTMAP technology or recommending outfit combinations, the staff is dedicated to making every visit enjoyable and stress-free.

By offering premium brands and an enhanced shopping experience, DXL continues to set itself apart as a leader in the big and tall fashion industry. The Roseville store reflects the brand’s ongoing commitment to quality, style, and customer satisfaction, ensuring that every shopper leaves with confidence in their wardrobe choices.

DXL’s continued expansion and commitment to growth

DXL is making waves once again, unveiling its latest store in Roseville—its eighth expansion in just twelve months. This rapid growth signals the brand’s unwavering commitment to redefining menswear retail, ensuring more customers have access to its premium offerings.

With each new location, DXL strengthens its presence in the fashion market, catering to men who seek both style and comfort in their wardrobe. The Roseville store is no exception, bringing a curated selection of high-quality apparel designed for the modern man. This expansion is more than just a new storefront—it’s a testament to DXL’s dedication to innovation and accessibility.

As the brand continues to grow, it remains focused on delivering an elevated shopping experience, blending cutting-edge technology with expertly crafted fashion. The Roseville opening is yet another step in DXL’s mission to provide stylish, well-fitting clothing for every man, no matter his size.

Enhancing the shopping experience with FiTMAP technology

Stepping into the new Roseville store, customers will experience a game-changing approach to menswear shopping with the introduction of FiTMAP sizing technology. This innovative system is designed to take the guesswork out of finding the perfect fit, ensuring a seamless and personalised shopping journey.

FiTMAP uses advanced body-scanning technology to provide precise size recommendations, eliminating the frustration of inconsistent fits across different brands. By analysing key measurements, it offers tailored suggestions, allowing customers to shop with confidence and ease. This means less time spent in fitting rooms and more time enjoying a curated selection of premium fashion.

For men who have struggled with traditional sizing, FiTMAP is a game-changer. It not only enhances convenience but also empowers shoppers to explore new styles without hesitation. Whether searching for everyday essentials or statement pieces, this technology ensures that every garment fits as it should—flattering, comfortable, and effortlessly stylish.

By integrating FiTMAP into its retail experience, DXL is setting a new standard in menswear shopping. This commitment to innovation reflects the brand’s dedication to making fashion more accessible, ensuring that every customer walks away with clothing that looks and feels exceptional.