Flip-flop fashion through the years

Flip-flops have a long and colourful history in the world of fashion, evolving from humble beginnings into a staple of casual style. Their origins can be traced back thousands of years to ancient Egypt, where early versions were crafted from papyrus and palm leaves. Over time, similar sandal styles appeared in cultures across Asia and the Pacific, including Japan’s traditional zōri and Polynesian woven sandals.

In Australia, flip-flops — affectionately known as “thongs” — became a cultural icon in the post-war era. Imported rubber versions from Japan gained popularity in the 1950s and quickly became a beach essential. By the 1960s and 70s, thongs were embraced as a symbol of the laid-back Aussie lifestyle, often paired with boardshorts and singlets during the long summer months.

The 1990s and early 2000s saw flip-flops take a more fashionable turn, with brands introducing bold colours, platform soles, and embellished straps. They were no longer just for the sand — people began wearing them to music festivals, shopping centres, and even casual workplaces. Celebrities were frequently spotted in designer versions, helping to elevate the humble thong to a trendy must-have.

While their popularity dipped in the 2010s as more structured sandals and sneakers took centre stage, flip-flops never truly disappeared. In recent years, they’ve made a strong comeback, with designers reimagining them in luxe materials and minimalist silhouettes. From high-end fashion houses to local Aussie labels, the flip-flop is once again being celebrated for its comfort, versatility, and effortless cool.

How to style flip-flops for any occasion

Styling flip-flops for different occasions is all about balance — pairing their relaxed vibe with the right outfit can elevate your look while keeping things comfortable and easygoing. For casual daytime wear, think classic Aussie summer staples: denim shorts, a breezy linen shirt, and a pair of neutral-toned thongs. Add a wide-brimmed hat and sunnies, and you’re ready for a stroll along the esplanade or a backyard barbie with mates.

Heading out for brunch or a laid-back lunch? Opt for a more refined pair of flip-flops in leather or with metallic accents. Match them with a flowy midi dress or cropped trousers and a tucked-in blouse. This combo keeps things polished without sacrificing comfort — perfect for those warm days when you want to look put-together but still feel relaxed.

For beach-to-bar transitions, versatility is key. Choose flip-flops with a bit of structure or embellishment, and pair them with a wrap skirt over your swimmers and a lightweight button-up. Toss on some statement earrings or a woven tote to complete the look. You’ll be ready for a sunset drink without needing a full outfit change.

Even in more urban settings, flip-flops can work when styled thoughtfully. Try a monochrome outfit — black thongs with black wide-leg pants and a fitted tank — for a minimalist, city-chic aesthetic. Add a crossbody bag and a sleek pair of sunglasses to tie it all together.

• Casual errands: Cotton tee, bike shorts, and sporty flip-flops.
• Beach day: Swimmers, sarong, oversized shirt, and waterproof thongs.
• Weekend brunch: Linen jumpsuit, leather flip-flops, and a straw hat.
• Evening hangout: Maxi dress, metallic flip-flops, and layered jewellery.

With so many styles and materials available today — from rubber and foam to suede and vegan leather — there’s a flip-flop for nearly every occasion. The key is choosing the right pair to complement your outfit and the vibe of the event, whether you’re heading to the coast or catching up with friends in the city.

Top flip-flop brands to watch this season

As flip-flops make their fashionable return, a number of standout brands are leading the charge with fresh designs, quality materials, and a focus on both comfort and style. Whether you’re after a classic rubber thong or a more elevated leather option, these labels are worth keeping an eye on this season.

• Havaianas: A long-time favourite in Australia, Havaianas continue to dominate the flip-flop scene with their vibrant colours, playful prints, and durable rubber soles. From beach days to backyard gatherings, they remain a go-to for reliable, easygoing footwear.
• Archies: Designed by a Melbourne-based physiotherapist, Archies thongs are a game-changer for those seeking better support. With built-in arch support and a snug fit, they’re ideal for long walks or anyone who wants a more ergonomic option without sacrificing the casual flip-flop feel.
• Birkenstock: Known for their contoured footbeds and timeless design, Birkenstock’s EVA thong range offers a lightweight, waterproof alternative to their classic sandals. Perfect for beach trips or poolside lounging, they blend function with minimalist style.
• Reef: Popular among surfers and coastal adventurers, Reef flip-flops combine laid-back aesthetics with performance features like cushioned soles and water-friendly materials. Their eco-conscious collections also appeal to those looking for sustainable choices.
• St. Agni: For a more fashion-forward take, Byron Bay label St. Agni offers minimalist leather thongs that pair beautifully with resort wear and elevated casual outfits. Their neutral tones and sleek silhouettes make them a favourite among style-conscious Aussies.
• Billabong & Rip Curl: These iconic Aussie surf brands continue to deliver reliable, beach-ready flip-flops that reflect the coastal lifestyle. With bold branding and durable construction, they’re perfect for everyday wear from sand to street.

Whether you’re after something sporty, stylish, or supportive, this season’s flip-flop offerings cater to every taste and need. With so many local and international brands stepping up their game, it’s never been easier to find the perfect pair to suit your summer wardrobe.

Why flip-flops are trending again

Flip-flops are having a serious fashion moment, and it’s not just about nostalgia. Their resurgence is being driven by a shift toward comfort-first dressing, a trend that’s dominated runways and street style alike. With the rise of relaxed silhouettes, oversized tailoring, and luxe loungewear, it’s no surprise that footwear is following suit — and flip-flops are the ultimate laid-back staple.

Designers are reimagining the humble thong sandal with elevated materials and sleek silhouettes. Think buttery leather straps, minimalist footbeds, and even platform soles. Labels like The Row, Jacquemus, and St. Agni are leading the charge, proving that flip-flops can be both chic and fashion-forward.

In Australia, where coastal living and effortless style go hand in hand, the flip-flop revival feels especially natural. Our climate and lifestyle have always embraced open-toe footwear, but now it’s about more than practicality — it’s about making a statement. Fashion-savvy women are pairing flip-flops with everything from tailored trousers to silk slip dresses, blending ease with elegance.

“It’s about redefining what’s considered polished,” says a Sydney-based stylist. “Flip-flops are no longer just for the beach — they’re part of the modern woman’s everyday wardrobe.”

Social media has also played a role in the trend’s return. Influencers and fashion editors are showcasing flip-flops in curated, high-style looks, proving their versatility and appeal. Whether it’s a monochrome ensemble or a bold pop of colour, the flip-flop is stepping up as a key player in the fashion mix.

How to style flip-flops for everyday wear

Styling flip-flops for everyday wear is all about balance — blending their casual DNA with elevated pieces to create a look that feels intentional, not accidental. The key is to treat them like any other minimalist sandal in your wardrobe. Start with a neutral-toned pair in leather or suede for a more refined base, then build your outfit around clean lines and luxe textures.

For a polished daytime look, pair black leather flip-flops with wide-leg linen trousers and a crisp button-up shirt. Add a structured tote and oversized sunglasses for that effortless, off-duty model vibe. If you’re heading to brunch or a gallery opening, opt for a silk midi skirt and a fitted tank, finished with gold jewellery and a sleek bun — the contrast between the fluid fabric and the simplicity of the flip-flop creates a modern, high-low aesthetic.

• Tailored separates: Flip-flops work surprisingly well with suiting. Try a relaxed blazer over a ribbed crop and high-waisted shorts for a fresh, directional take.
• Denim done right: Think cropped straight-leg jeans or a denim midi skirt. Add a tucked-in tee and a woven crossbody bag for a look that’s equal parts cool and comfortable.
• Monochrome moments: Dressing head-to-toe in one colour — especially in earthy tones like sand, olive, or charcoal — instantly elevates even the most casual footwear.

In cooler months, layer up with oversized knits and trench coats, letting your flip-flops peek out beneath cuffed trousers or maxi skirts. It’s a styling trick that’s gaining traction in Melbourne and Sydney alike, where trans-seasonal dressing is a must.

“It’s about contrast,” notes a Brisbane-based fashion editor. “You want to mix the relaxed feel of the flip-flop with pieces that have structure or sophistication — that’s where the magic happens.”

Don’t shy away from colour either. A bold red or cobalt blue flip-flop can act as a statement accessory, especially when paired with neutrals or tonal outfits. And for those who love a bit of edge, platform flip-flops are having a moment — adding height and attitude without sacrificing comfort.