Celebrity style icons embracing The Row
Among the many luxury fashion labels adored by celebrities, The Row has carved out a unique space with its understated elegance and timeless silhouettes. Founded by Mary-Kate and Ashley Olsen, the brand has become a go-to for A-listers who favour refined minimalism over flashy trends. Its appeal lies in its ability to blend high fashion with everyday wearability, making it a staple in the wardrobes of some of the most stylish stars.
Margot Robbie, one of Australia’s most celebrated exports, has been spotted multiple times in The Row’s sleek tailoring and neutral palettes. Whether attending press events or navigating airport terminals, Robbie often opts for the brand’s clean lines and luxurious fabrics, showcasing how The Row’s pieces transition seamlessly from day to night.
Zoë Kravitz is another celebrity who consistently turns to The Row for her effortlessly cool aesthetic. Known for her edgy yet sophisticated style, Kravitz often pairs the brand’s oversized coats and structured trousers with minimal accessories, letting the craftsmanship speak for itself. Her looks embody the quiet confidence that The Row is known for.
Rosie Huntington-Whiteley, a model and entrepreneur with a keen eye for fashion, frequently shares her love for The Row on social media. Her curated outfits often feature the brand’s signature knitwear and tailored separates, styled in a way that feels both polished and approachable. Her affinity for neutral tones and clean silhouettes aligns perfectly with The Row’s design philosophy.
Even male celebrities have embraced the brand’s gender-neutral appeal. Actors like Timothée Chalamet have been seen incorporating The Row’s minimalist pieces into their off-duty wardrobes, proving that the label’s aesthetic transcends traditional fashion boundaries.
These stars, among others, continue to champion The Row not just for its luxurious feel, but for its ability to convey a sense of effortless sophistication. Their consistent support has helped solidify the brand’s status as a modern classic in the world of celebrity fashion.
Why The Row resonates with Hollywood’s elite
What sets The Row apart in the eyes of Hollywood’s elite is its unwavering commitment to quality, discretion, and timelessness. In an industry often driven by spectacle and seasonal trends, The Row offers a refreshing alternative—luxury that whispers rather than shouts. This quiet confidence resonates deeply with celebrities who are constantly in the public eye and often seek clothing that allows them to express personal style without overt branding or embellishment.
The brand’s roots in New York, combined with a distinctly European sensibility, create a unique aesthetic that appeals to actors, musicians, and creatives alike. The Row’s pieces are meticulously crafted using the finest materials, from Italian cashmere to Japanese silk, which not only ensures longevity but also provides a tactile experience that discerning wearers appreciate. For celebrities who travel frequently and attend a wide range of events, the versatility and comfort of The Row’s designs are invaluable.
Another key factor in the brand’s resonance with Hollywood is its alignment with a more conscious approach to fashion. The Row is known for its slow fashion ethos—producing fewer collections with a focus on enduring style rather than fleeting trends. This philosophy mirrors the growing awareness among celebrities about sustainability and ethical production, making The Row a natural choice for those who want their wardrobe to reflect their values.
Moreover, The Row offers a sense of privacy and exclusivity that many high-profile individuals crave. With minimal advertising and a low-key retail presence, the brand allows its clientele to engage with fashion on their own terms. This discretion is particularly appealing in a world where personal style is often scrutinised and commodified.
Ultimately, The Row’s resonance with Hollywood’s elite lies in its ability to offer more than just clothing—it provides a lifestyle. One that is refined, intentional, and quietly powerful. For celebrities navigating the demands of fame, The Row serves as a sartorial sanctuary, offering pieces that are as thoughtful and composed as the people who wear them.
Signature looks that define The Row’s appeal
The Row’s signature looks are defined by a masterful blend of structure and softness, creating silhouettes that are both commanding and serene. At the heart of the brand’s appeal is its commitment to tailoring—precise, architectural cuts that flatter without overwhelming. Blazers with strong shoulders, wide-leg trousers that drape effortlessly, and longline coats that skim the body are staples in The Row’s collections, offering a sense of quiet authority that resonates with those who favour subtle sophistication.
One of the most recognisable elements of The Row’s aesthetic is its use of a muted, neutral palette. Shades of ivory, charcoal, camel, and black dominate, allowing the focus to remain on form and fabric. This restrained colour scheme not only enhances the timelessness of each piece but also makes them incredibly versatile. Whether layered for a winter look or worn as standalone statements in warmer months, these tones provide a cohesive foundation for any wardrobe.
Texture plays a crucial role in defining The Row’s visual language. The brand often juxtaposes materials like cashmere, silk, and fine wool to create depth without relying on embellishment. A cashmere turtleneck paired with a silk midi skirt, or a structured wool coat thrown over a flowing dress, exemplifies the brand’s ability to balance luxury with ease. These combinations are not only visually appealing but also tactilely indulgent, enhancing the wearer’s experience.
Another hallmark of The Row’s design is its embrace of oversized proportions. Rather than clinging to the body, garments are designed to move with it, creating an air of nonchalance that feels both modern and refined. This approach to fit is particularly appealing to celebrities who value comfort without compromising on style. The oversized shirt, the slouchy knit, the floor-grazing coat—each piece is crafted to feel lived-in yet elevated.
Accessories from The Row also reflect the brand’s minimalist ethos. Leather totes with clean lines, understated loafers, and barely-there sandals complement the clothing without drawing attention away from it. These pieces are designed to integrate seamlessly into a wardrobe, enhancing rather than dominating an outfit.
Ultimately, the signature looks of The Row are about more than just fashion—they’re about cultivating a presence. The brand’s designs allow wearers to express confidence and individuality through restraint, making each outfit feel intentional and considered. For those in the spotlight, this quiet elegance offers a welcome reprieve from the noise of trend-driven fashion.
Celebrity fans of The Row
When it comes to understated luxury, few labels command the quiet reverence that The Row does—and its celebrity following is a testament to that. The Olsen twins’ label has become a go-to for A-listers who favour refined silhouettes, impeccable tailoring and a neutral palette that whispers elegance rather than shouting for attention.
Zoë Kravitz is often spotted in The Row’s minimalist staples, pairing oversized coats with sleek trousers and barely-there accessories. Her off-duty looks are a masterclass in effortless cool, often anchored by The Row’s signature leather loafers or sculptural handbags.
Kendall Jenner has also embraced the brand’s clean lines and elevated basics, frequently wearing their oversized blazers and floor-grazing coats. Her street style moments in The Row pieces have become a source of inspiration for fashion editors and stylists alike.
Jennifer Lawrence has made The Row a cornerstone of her recent wardrobe evolution, favouring their relaxed tailoring and monochrome ensembles. Whether she’s on a press tour or walking through New York, her looks consistently reflect the brand’s quiet luxury ethos.
Rosie Huntington-Whiteley is another loyal devotee, often seen in The Row’s tonal knits and structured outerwear. Her Instagram is peppered with mirror selfies in the brand’s minimalist staples, styled with her signature neutral aesthetic.
Margot Robbie, one of Australia’s own, has also been seen in The Row’s refined pieces, particularly during her off-duty moments. Her choice of the brand’s tailored coats and relaxed trousers speaks to a growing preference for elevated simplicity among Australian style icons.
These women aren’t just wearing The Row—they’re embodying its philosophy. In a world of fast fashion and fleeting trends, their allegiance to the label signals a shift towards timeless investment dressing, where quality and craftsmanship reign supreme.
How The Row became a fashion favorite
The Row’s ascent to fashion favourite status didn’t happen overnight—it’s the result of a meticulous, almost obsessive commitment to quality, craftsmanship and a distinct design language that prioritises form and function over flash. Founded in 2006 by Mary-Kate and Ashley Olsen, the label was born from a desire to create the perfect white T-shirt. That pursuit of perfection has since evolved into a full ready-to-wear and accessories line that champions quiet luxury and architectural minimalism.
What sets The Row apart is its unwavering dedication to fabric and fit. Each piece is constructed with precision, often using the finest Italian and Japanese textiles. The tailoring is exacting, with silhouettes that drape effortlessly yet feel considered. This attention to detail has earned the brand a cult following among fashion insiders and a loyal clientele who value discretion over logos.
Unlike many celebrity-founded labels, The Row has never relied on its famous founders for visibility. Instead, it has cultivated a reputation through word-of-mouth, editorial acclaim and a consistent aesthetic that resists seasonal gimmicks. The brand’s palette—anchored in shades of ivory, black, camel and navy—has become synonymous with modern elegance, making it a staple in the wardrobes of stylists, editors and discerning shoppers alike.
In Australia, where the fashion market is increasingly leaning towards sustainability and longevity, The Row’s ethos resonates deeply. Local retailers have noted a growing demand for investment pieces that transcend trends, and The Row’s offerings—be it a cashmere knit, a tailored coat or a leather tote—fit seamlessly into this shift. The brand’s minimalist codes align with the Australian lifestyle: relaxed yet refined, luxurious without being ostentatious.
Its success also lies in its ability to remain elusive. The Row rarely participates in traditional fashion week circuits and maintains a low profile on social media, allowing the clothes to speak for themselves. This sense of mystery only adds to its allure, positioning the brand as the ultimate insider’s label—one that’s not about being seen, but about feeling exceptional in what you wear.