Demanding schedules and high expectations

The fashion industry operates at a relentless pace, requiring models to adhere to demanding schedules that often stretch well beyond the standard workday. Early morning call times, back-to-back castings, and late-night fittings are all part of the job. A single day can involve multiple photoshoots, runway rehearsals, and last-minute changes, leaving little room for rest.

Expectations are equally intense. Models are expected to be punctual, adaptable, and consistently camera-ready, regardless of exhaustion or personal circumstances. Agencies and clients demand professionalism at all times, with little tolerance for delays or mistakes. The pressure to perform flawlessly is immense, as a single misstep could mean losing out on future opportunities.

For those working internationally, time zone differences and extensive travel add another layer of difficulty. Jet lag, long-haul flights, and adjusting to new environments are all part of the job, yet models are still expected to deliver their best performance upon arrival. The unpredictability of the industry means schedules can change at a moment’s notice, requiring constant flexibility and resilience.

Despite the challenges, many models push through the exhaustion in pursuit of career-defining moments. The opportunity to walk for top designers or appear in major campaigns makes the demanding nature of the job a necessary sacrifice. However, the physical and mental toll of such an intense schedule is undeniable, often leaving little time for personal life or self-care.

The pressure to meet beauty standards

The fashion industry places immense pressure on models to conform to rigid beauty standards, often dictating everything from body measurements to skin clarity. Maintaining a specific look is not just encouraged—it is expected. Agencies and designers frequently impose strict requirements, with many models feeling the need to adhere to an idealised image that may not align with their natural body type.

For female models, the expectation to maintain a slim figure is particularly pronounced. While some brands have embraced diversity in recent years, the industry still largely favours a narrow definition of beauty. Many models resort to extreme dieting, intense workout regimens, or even cosmetic procedures to meet these standards. The pressure to remain within a certain weight range can lead to unhealthy habits, with some models facing disordered eating or long-term health consequences.

Male models are not exempt from these pressures either. They are often required to maintain a lean yet muscular physique, with strict fitness routines and dietary restrictions becoming a part of daily life. The emphasis on physical perfection extends beyond body shape—clear skin, symmetrical features, and even hair texture can determine a model’s success in the industry.

Social media has amplified these pressures, with models constantly scrutinised by both industry professionals and the public. Platforms like Instagram and TikTok have become essential tools for self-promotion, but they also expose models to unrealistic comparisons and online criticism. The expectation to always look flawless, even outside of work, adds another layer of stress to an already demanding career.

Despite growing conversations around body positivity and inclusivity, the reality remains that many models feel compelled to conform to industry standards to secure jobs. While some brands and agencies are pushing for change, progress is slow, and the pressure to meet traditional beauty ideals continues to shape the experiences of those working in fashion.

Balancing glamour with industry challenges

While the fashion industry is often associated with glamour, luxury, and prestige, the reality behind the scenes is far more complex. Models may appear effortlessly poised on the runway or in high-end campaigns, but the path to success is filled with challenges that extend beyond the surface. From financial instability to mental health struggles, the industry presents obstacles that can be difficult to navigate.

One of the biggest misconceptions about modelling is that it guarantees financial security. In reality, many models face inconsistent income, with payments often delayed for months. Unlike traditional jobs, modelling does not come with a fixed salary, and models are typically classified as independent contractors. This means they are responsible for covering their own expenses, including travel, accommodation, and portfolio updates. For those just starting out, the costs can quickly add up, making it difficult to sustain a career without additional sources of income.

Beyond financial concerns, the industry also takes a toll on mental health. The constant scrutiny over appearance, the pressure to book jobs, and the unpredictability of work can lead to anxiety, self-doubt, and burnout. Many models struggle with body image issues, particularly when faced with rejection or criticism from agencies and clients. The competitive nature of the industry means that even the most successful models must continuously prove themselves, creating an environment where self-worth is often tied to external validation.

Despite these challenges, the allure of the fashion world remains strong. The opportunity to travel, work with renowned designers, and be part of iconic campaigns is a dream for many. However, success in the industry requires more than just good looks—it demands resilience, adaptability, and a strong support system. While the glamour of modelling is undeniable, the reality behind the scenes is a demanding and often unforgiving journey that only a select few can navigate successfully.

Demanding schedules and high expectations

The fashion industry is fast-paced, competitive, and relentless. Models often work 13-hour days, rushing between castings, fittings, and photoshoots with little time to rest. The pressure to be constantly available and camera-ready is immense, with last-minute bookings and international travel adding to the unpredictability.

Agencies and designers expect models to maintain a flawless appearance at all times. This means strict beauty routines, rigorous fitness regimens, and an unwavering commitment to staying within industry-standard measurements. In Australia, where the market is growing but still highly selective, models must work even harder to secure top-tier opportunities.

“You’re expected to be on call 24/7, ready to fly out for a job with barely any notice,” shares one Sydney-based model. “It’s exciting, but also exhausting.”

Runway season is particularly demanding, with back-to-back shows, early call times, and late-night fittings. Editorial shoots can stretch for hours, requiring models to hold uncomfortable poses under hot lights while maintaining effortless poise. The expectation to deliver perfection under pressure is non-negotiable.

Despite the glamour, the reality is a career that demands resilience, discipline, and an ability to thrive under extreme pressure. For many, the dream of making it in fashion comes with a relentless schedule that leaves little room for rest.

The hidden struggles behind the glamour

Behind the dazzling runway shows and high-fashion editorials lies a world of silent struggles. The pressure to maintain an idealised image can take a toll on both physical and mental well-being. Many models face intense scrutiny over their appearance, with agencies and designers enforcing strict body measurements that can be difficult—and sometimes unhealthy—to maintain.

In Australia, where the industry is smaller but equally demanding, models often feel the weight of these expectations. The pressure to stay within a certain size can lead to extreme dieting, over-exercising, and, in some cases, disordered eating habits. The constant comparison to peers and the fear of being replaced only add to the stress.

“There’s this unspoken rule that you have to look perfect all the time,” says a Melbourne-based model. “Even when you’re exhausted, you have to show up looking fresh, slim, and flawless.”

Beyond physical demands, the emotional toll of rejection is another hidden struggle. Castings can be brutal, with models often facing criticism about their looks, height, or body shape. The competition is fierce, and even the most successful faces in the industry experience setbacks. The instability of the job—where one season you’re in demand and the next you’re not—can lead to anxiety and self-doubt.

Social media has only intensified these pressures. Models are expected to cultivate a strong online presence, constantly sharing curated images that align with industry standards. The need to appear effortlessly glamorous at all times can be exhausting, blurring the line between personal and professional life.

Despite these challenges, many models push forward, driven by passion and ambition. However, the industry’s relentless pursuit of perfection often comes at a cost—one that is rarely seen beyond the glossy pages of fashion magazines.