Campus style: the unspoken dress code

Walking through the Wake Forest campus, it’s impossible not to notice the carefully curated outfits that dominate the pathways. There’s an unspoken dress code that every student seems to follow, whether consciously or not. While there’s no official rulebook, certain styles and brands consistently make an appearance, creating a distinct fashion culture that sets the tone for daily campus life.

Activewear is a staple, but not just any leggings and sneakers will do. Brands like Lululemon, Alo Yoga, and On Running are the go-to choices, effortlessly blending comfort with status. Even when students are dressed for a workout, their outfits are meticulously put together—matching sets, sleek hairstyles, and designer water bottles complete the look. It’s a balance between looking effortless and undeniably polished.

For those opting for a more preppy aesthetic, tailored blazers, structured handbags, and classic white sneakers are common choices. Labels like Ralph Lauren, Reformation, and Aje are frequently spotted, reflecting a mix of timeless elegance and modern trends. Denim is often styled with oversized blazers or cropped cardigans, creating a look that feels both casual and put-together.

Accessories play a crucial role in defining the campus aesthetic. Gold jewellery, minimalist tote bags, and designer sunglasses are everyday essentials. Even the smallest details—like a perfectly coordinated claw clip or a monogrammed phone case—contribute to the overall polished appearance. It’s clear that students put thought into their outfits, even for something as simple as a morning lecture.

While the dress code isn’t explicitly stated, it’s understood that showing up in anything less than stylishly intentional can make one feel out of place. Whether it’s a coffee run or a study session in the library, fashion is always a priority. The campus itself becomes a runway, where every outfit tells a story of personal style, social belonging, and an awareness of the latest trends.

Trendsetters and statement pieces

Among the sea of effortlessly stylish students, there are always a few who stand out as the true trendsetters. These are the ones who take fashion beyond the expected, pushing boundaries with bold choices and statement pieces that turn heads on campus. Whether it’s an oversized blazer in an unexpected colour, a vintage designer bag, or a pair of chunky platform loafers, these students set the tone for what’s next in Wake Forest’s fashion scene.

Statement pieces are key to making an outfit memorable. A structured coat in a striking hue, a pair of knee-high boots, or even a unique pair of sunglasses can instantly elevate an otherwise simple look. It’s not just about following trends—it’s about curating a wardrobe that feels both personal and fashion-forward. These students mix high-end pieces with thrifted gems, creating outfits that feel fresh and individual while still fitting within the broader campus aesthetic.

One of the most noticeable trends among the fashion-forward crowd is the embrace of vintage and designer resale. Whether it’s a second-hand Prada shoulder bag or a pair of Levi’s 501s sourced from a boutique thrift store, these pieces add a sense of exclusivity to an outfit. There’s an appreciation for quality and craftsmanship, with many students opting for investment pieces that will stand the test of time rather than fast fashion.

Footwear is another area where trendsetters make their mark. While classic white sneakers remain a staple, those looking to stand out opt for chunky dad sneakers, sleek knee-high boots, or even ballet flats styled in a modern way. The right pair of shoes can transform an outfit, adding an element of sophistication or edge depending on the choice.

Beyond clothing, beauty and hair trends also play a role in defining the campus fashion scene. Slicked-back buns, claw clips, and effortless waves are popular hairstyles, while makeup leans towards a natural, glowing aesthetic with a focus on dewy skin and subtle lip tints. Even the smallest details, like a perfectly manicured set of nails or a signature fragrance, contribute to the overall image of a well-put-together student.

Ultimately, the trendsetters at Wake Forest aren’t just following fashion—they’re shaping it. Their ability to mix classic staples with bold statement pieces creates a dynamic and ever-evolving style landscape on campus. Whether intentional or not, their influence trickles down, inspiring others to experiment with their own wardrobes and embrace fashion as a form of self-expression.

The pressure to dress to impress

With such a strong emphasis on fashion at Wake Forest, it’s no surprise that many students feel the pressure to dress to impress every single day. Whether it’s a morning lecture, a quick coffee run, or a study session in the library, there’s an unspoken expectation to look effortlessly put together. For some, this is an exciting opportunity to showcase personal style, but for others, it can feel like a constant performance.

The pressure often stems from the highly curated nature of campus fashion. Social media plays a significant role in shaping these expectations, with students frequently posting their outfits on Instagram, TikTok, or Pinterest-inspired mood boards. Seeing peers dressed in the latest trends can create a sense of comparison, making it feel like anything less than a perfectly styled outfit is unacceptable. Even casual wear, like sweatpants and hoodies, is often carefully selected to align with the campus aesthetic—think matching sets, designer logos, and perfectly coordinated accessories.

For many students, the desire to fit in with the campus fashion culture leads to a wardrobe filled with trending pieces, even if they don’t necessarily align with their personal style. The fear of looking underdressed or out of place can push students to invest in expensive brands or constantly update their wardrobes to keep up with the latest trends. While some genuinely enjoy the process of dressing up, others may feel the financial and emotional strain of maintaining a certain image.

There’s also an element of social status tied to fashion on campus. Wearing the right brands or styling outfits in a particular way can signal belonging to certain social circles. Whether intentional or not, fashion becomes a way of communicating identity, status, and even ambition. This can make it difficult for students who prefer a more laid-back or budget-friendly approach to fashion, as they may feel pressure to conform to the dominant style trends.

Despite these pressures, some students are pushing back against the idea that every day needs to be a fashion statement. There’s a growing movement towards embracing personal style over trend-driven dressing, with some opting for capsule wardrobes, second-hand shopping, or simply wearing what makes them feel comfortable. While the campus fashion culture remains strong, there’s an increasing awareness that true style isn’t about fitting in—it’s about feeling confident in what you wear, regardless of external expectations.

Campus style: The unspoken dress code

Walking through Wake Forest’s campus, you’ll quickly notice that fashion isn’t just a personal choice—it’s an unspoken expectation. Every step to class feels like a curated runway moment, where effortless style meets meticulous planning. The student body has mastered the art of looking put-together, even when dashing to an 8 AM lecture.

There’s a distinct aesthetic that dominates the scene—think elevated basics, designer sneakers, and carefully layered accessories. It’s not about being overdressed, but rather about achieving that perfect balance of casual yet polished. A Wake Forest girl knows that a well-fitted blazer over activewear isn’t just acceptable; it’s a statement.

Key wardrobe staples include:

• Luxury athleisure: Lululemon leggings, Alo Yoga sets, and sleek monochrome ensembles that blur the line between gym and streetwear.
• Effortless layering: Oversized knitwear, structured blazers, and cropped puffer jackets that add depth to even the simplest outfits.
• Statement footwear: Golden Goose sneakers, New Balance 550s, or classic Veja trainers—because the right shoe can make or break the look.
• Designer touches: A well-placed Jacquemus bag, a Cartier Love bracelet, or a pair of Celine sunnies elevate even the most laid-back ensemble.

It’s a culture where looking effortlessly chic is the norm, and every outfit tells a story. Whether it’s a coffee run or a library session, the Wake Forest aesthetic is all about understated luxury—where comfort meets couture in the most seamless way possible.

Fashion pressure: Keeping up with the trends

Keeping up with the ever-evolving fashion landscape at Wake Forest is no small feat. Trends move fast, and the pressure to stay ahead of the curve is undeniable. It’s not just about dressing well—it’s about curating a wardrobe that reflects the latest must-haves while maintaining that effortless, put-together aesthetic.

Social media plays a massive role in shaping campus style. TikTok, Instagram, and Pinterest dictate what’s in, and before you know it, everyone is sporting the latest viral trend. One week, it’s oversized blazers and dad sneakers; the next, it’s ballet flats and coquette-inspired bows. The cycle is relentless, and keeping up requires both a keen eye and a well-stocked wardrobe.

Investment pieces are key. Rather than chasing every micro-trend, Wake Forest girls know how to mix timeless staples with seasonal statement pieces. A classic trench coat, a structured tote, and a pair of well-tailored trousers serve as the foundation, while trend-driven accessories—think chunky gold earrings or a pop-of-colour handbag—keep the look fresh.

Of course, the pressure to always look on point comes with its challenges. Outfit repeating? Practically unheard of. The expectation to constantly refresh one’s wardrobe can be overwhelming, especially when designer labels and high-end pieces dominate the scene. But savvy dressers know how to strike a balance—mixing high and low fashion, thrifting unique finds, and embracing personal style over fleeting trends.

At the end of the day, fashion at Wake Forest isn’t just about following trends—it’s about setting them. The campus serves as a breeding ground for style inspiration, where individuality meets the collective pursuit of looking effortlessly chic. And in a place where every walkway feels like a runway, the pressure to keep up is just part of the game.