Unexpected encounters: How top models are discovered

For many top models, the path to stardom begins in the most unexpected places. A casual stroll through a shopping centre, a coffee run, or even a school excursion can turn into a life-changing moment when a model scout spots someone with the right look. Unlike traditional job applications, where aspiring professionals actively seek out opportunities, the world of modelling often works in reverse—opportunity finds the model.

Model scouts are constantly on the lookout for fresh talent, scanning crowds for unique features, striking bone structure, and a natural presence. These scouts work for modelling agencies or independently, searching in everyday locations rather than relying solely on formal casting calls. Some of Australia’s most recognised faces in fashion were discovered this way, proving that a chance encounter can lead to an international career.

One such story is that of Australian model Adut Akech, who was discovered in Adelaide as a teenager. Despite having no prior experience in the fashion industry, her distinctive look and confidence caught the attention of a scout, setting her on a path that would lead to walking for some of the world’s biggest fashion houses. Similarly, Gemma Ward, one of Australia’s most successful models, was found at the age of 14 while accompanying a friend to a modelling audition. Her ethereal beauty and unique features made an immediate impression, launching her into global stardom.

These unexpected discoveries highlight the unpredictable nature of the modelling industry. While some aspiring models actively pursue agencies and attend open calls, others are simply in the right place at the right time. Scouts often emphasise that they are not just looking for conventional beauty but for something distinctive—an individual presence that stands out in a crowd.

“It’s not just about height or perfect features,” explains a Sydney-based model scout. “We look for personality, confidence, and a certain energy that translates well on camera and on the runway.”

Social media has also changed the way models are discovered. While traditional scouting still plays a major role, platforms like Instagram allow scouts to identify potential talent online. A well-curated profile showcasing natural beauty and personality can attract attention from agencies, sometimes leading to direct offers without the need for in-person scouting.

For those dreaming of a modelling career, the key takeaway is to always be prepared—whether walking through the city, attending an event, or even posting on social media. With the right timing and a bit of luck, a simple encounter could be the first step towards a career in high fashion.

From the streets to the runway: The journey to fashion fame

For those who are discovered unexpectedly, the journey from an ordinary life to the high-fashion world is both thrilling and demanding. The first step usually involves signing with a modelling agency, which provides guidance, training, and access to industry opportunities. Agencies play a crucial role in shaping a model’s career, helping them develop the skills needed to succeed on the runway and in front of the camera.

Once signed, new models often undergo training to refine their walk, posing techniques, and overall presence. Walking in heels, learning to hold strong eye contact, and mastering different expressions are all part of the process. Many agencies also provide coaching on health, fitness, and maintaining a professional image, ensuring their models are prepared for the intense demands of the industry.

Before making it to major fashion shows, models typically start with test shoots and smaller jobs to build their portfolios. A strong portfolio is essential—it showcases versatility, confidence, and the ability to adapt to different styles and moods. Many Australian models begin their careers working with local designers, photographers, and publications, gradually gaining experience before stepping onto the international stage.

One of the biggest challenges for new models is navigating the highly competitive nature of the industry. Casting calls, or “go-sees,” are a regular part of the job, requiring models to present themselves to designers, casting directors, and photographers in the hopes of being selected for campaigns or runway shows. These auditions can be daunting, with long waits and stiff competition, but persistence is key.

“Rejection is part of the process,” says Melbourne-based model Sarah Thompson. “You might go to ten castings and only get one job, but that one opportunity can open doors to bigger things.”

For many Australian models, the ultimate goal is to walk in prestigious fashion events, both locally and internationally. Securing a spot in a high-profile show, such as Australian Fashion Week, can be a major breakthrough. It not only provides exposure but also validates a model’s potential in the industry.

Social media has also become a powerful tool for aspiring models. Platforms like Instagram and TikTok allow them to showcase their personality, style, and versatility directly to agencies and brands. Many models have been signed purely based on their online presence, proving that the digital world is now just as important as traditional scouting methods.

Despite the glamour associated with modelling, the reality involves hard work, resilience, and a willingness to adapt. From early morning call times to back-to-back fittings and rehearsals, the journey to fashion fame is far from effortless. However, for those who persevere, the rewards can be extraordinary—walking global runways, fronting major campaigns, and becoming the face of renowned fashion houses.

Australian Fashion Week: A launchpad for new talent

Australian Fashion Week has long been a pivotal moment for emerging models, offering them a platform to showcase their talent to the country’s top designers, stylists, and industry insiders. For many, it serves as a crucial stepping stone to international success, with scouts, agents, and brands closely watching the runways for the next big star.

Unlike traditional modelling gigs, where castings can be scattered throughout the year, Australian Fashion Week condenses countless opportunities into a single, high-profile event. For new models, securing a spot in a show is a significant achievement, as it places them in front of influential figures who can shape their careers. Walking for a major designer not only boosts a model’s credibility but also provides them with invaluable experience in handling the fast-paced nature of the fashion industry.

Many of Australia’s most successful models have used Fashion Week as a launchpad. Adut Akech, for example, gained early recognition walking for local designers before making her mark internationally. Similarly, Victoria’s Duckie Thot caught the attention of global brands after appearing on Australian runways, leading to work with major fashion houses such as Balmain and Fenty.

“Walking in Australian Fashion Week was a game-changer for me,” says Sydney-based model Mia Carter. “It gave me the confidence to push forward in my career and opened doors to opportunities overseas.”

For new faces, the event is also a test of endurance. With back-to-back fittings, rehearsals, and shows, models must be prepared to navigate long hours and high-pressure situations. The ability to adapt quickly—whether adjusting to last-minute outfit changes or maintaining composure despite backstage chaos—is essential for those looking to succeed.

Beyond the runway, Australian Fashion Week also fosters connections. Models have the chance to network with photographers, stylists, and designers, many of whom are scouting for future campaigns. A strong impression during Fashion Week can lead to editorial shoots, brand collaborations, and even international contracts.

While the event is a major milestone, it is often just the beginning. Many models who debut at Australian Fashion Week go on to walk in global fashion capitals such as Paris, Milan, and New York. The exposure gained from participating in such a prestigious event helps solidify their place in the competitive world of high fashion.

For aspiring models, the key takeaway is clear—Australian Fashion Week is more than just a runway event; it is a career-defining moment. Those who make an impact during the week may find themselves propelled onto the global stage, proving that a single show can be the start of something extraordinary.

Unexpected paths to the runway

In the ever-evolving world of fashion, some of the most striking faces emerge from the most unexpected places. While many models spend years refining their walk and perfecting their portfolio, others are discovered in the most ordinary – yet extraordinary – moments of daily life.

Australia has a rich history of accidental model discoveries, with scouts constantly on the lookout for fresh talent in the most unassuming locations. From shopping centres to music festivals, the next standout runway star could be sipping coffee at a local café or waiting for a train. These serendipitous moments have launched the careers of some of the most recognisable faces in the industry.

“I was just walking through a market when someone approached me,” recalls one of the latest breakout stars of Australian Fashion Week. “I honestly thought it was a joke at first.”

For many, the transition from everyday life to the high-pressure world of fashion is both exhilarating and overwhelming. One moment, they’re navigating their usual routine; the next, they’re walking for some of the biggest designers in the country. The transformation is swift, but the industry thrives on fresh, unique beauty—something that can’t always be manufactured.

Scouts often seek out individuals with a distinctive look, an effortless presence, and that elusive ‘X factor’ that sets them apart. While traditional model agencies still play a crucial role in discovering talent, social media has also become a powerful tool for unearthing new faces. A single candid photo or street-style snap can propel someone from obscurity to the catwalk in a matter of months.

So, the next time you’re out and about, don’t be surprised if a scout stops you in your tracks. The world of fashion is always watching, and the next big name could be just one chance encounter away.

Rising stars of Australian Fashion Week

Each year, Australian Fashion Week introduces a new wave of talent, with fresh faces captivating audiences and industry insiders alike. These rising stars bring an undeniable energy to the runway, redefining beauty standards and setting the tone for the seasons ahead. From bold newcomers to those on the cusp of international success, the latest crop of models is making a serious impact.

One standout name this season is Amelia Glover, whose striking features and effortless walk have already caught the attention of major designers. Discovered only months ago in a Sydney café, she has since walked for some of Australia’s most prestigious labels, including Zimmermann and Christopher Esber. Her presence on the runway exudes confidence, proving that she’s more than just a fleeting trend.

Another model generating buzz is Sienna Lau, whose edgy look and commanding presence have made her a favourite among avant-garde designers. Her debut at Australian Fashion Week saw her open for an emerging label, and since then, she’s been booked for back-to-back shows. With her sharp cheekbones and effortless cool, she’s already being tipped as the next Australian model to take on the global stage.

Of course, no discussion of rising stars would be complete without mentioning Indi Matthews. With her natural curls and radiant skin, she’s become a muse for designers championing diversity and authenticity. Her ability to bring personality to every outfit has made her a go-to for both established and up-and-coming brands.

These models are not just walking the runways; they’re shaping the future of Australian fashion. Their success is a testament to the industry’s evolving landscape—one that embraces individuality, fresh energy, and the unexpected. As they continue to make waves, it’s only a matter of time before they become household names, both locally and internationally.